If you’re a football fan, the biggest day of the year is Super Bowl Sunday, which is coming up on February 7. While Super Bowl Sunday is is America’s day for football, one could argue it’s also the Super Bowl of advertising. With a 30-second block of ad time costing a record $5 million during this year’s big game, each company willing to pay will run ads created by its best creative experts, focusing on its most prized product offering.
For many companies, deciding which product to advertise on Super Bowl Sunday can be a difficult process. Toyota, on the other hand, knew from the get-go exactly which vehicle to feature, and it wasn’t even close. The Prius has been impressing customers since it came to the United States in 2000 and Toyota is hoping the newly-designed 2016 Prius will remind us of that in its upcoming 90-second Super Bowl ad.
“We can’t wait to show off this Prius on the world’s biggest stage,” said Jack Hollis, Toyota’s group vice president of marketing.
The fourth-generation Prius has a longer, sleeker exterior and a lower center of gravity for even better drivability and comfort. And with 50-plus miles per gallon, the 2016 Prius is sure to make an impression during the pigskin classic. Toyota is banking on it.
For more information on any Toyota Prius model, come into Larry H. Miller Toyota Murray or visit larryhmillertoyota.com.
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